PERSONAL BRAND STRATEGY
Global executives attribute 45% of their company’s reputation to the reputation of the CEO. As a leader, your reputation matters. Jeff Bezos, Oprah, Michael Eisner, and more have learned that when you leverage your influence the right way, you can increase the value and the visibility of your company. More than your website or logo, personal branding is about identifying your unique value proposition and values to strategically create new opportunities and impact for you and your organization. I provide comprehensive individual or team development and personal branding coaching from developing, launching and growing your personal brand.
MARKETING & STRATEGIC PLANNING
How are you measuring success? The right strategy not only provides a framework to reach your strategic goals but also provides measurable ways to track your progress. You don’t have to walk blindly as a business. With over 15 years of marketing experience, I can help you develop a comprehensive marketing plan or strategic plan to help you move your brand forward.
According to a recent Randstad study, 86% of workers would not apply for or continue to work for a company that has a bad employer brand. Having a strong reputation and culture as a company is no longer an option: it’s foundational to attract the best talent and retain your top employees. Through a hybrid of training and coaching, I am able to guide your team towards creating or improving your brand mission and culture to align with your strategic outcomes.
DIGITAL LEAD GENERATION
An effective lead magnet is an essential part of attracting qualified leads into your marketing funnel. We can identify and produce valuable content that your target audience is willing to exchange their contact information for. In addition to creating the lead magnet content, we will design a compelling landing page and drip email campaign to nurture leads for your sales team.